All People

Since joining Big Sofa Gio has led the evolution of our data offer to develop industry first data points through the application of advanced analytics to behavioural data. She specialises in using programming languages to extract data and make sense of unstructured data sets. Focused on insights throughout her career, Gio worked Read more…

Sam is the CEO of Big Sofa and has a track record of helping clients to transition to new data sources having previously worked at Streetbees. Sam worked for 11 years at Kantar where he held a range of global consumer and shopper insight roles. Read more…

Mike is the Founder of Lumen, the Eye Tracking technology company. He has spent his whole career trying to make communications more effective. He started out at BMP DDB, the agency that invented Account Planning. In 2007, he moved to New York, to start a strategic planning department for Tribal Read more…

Matt Celuszak is the Founder of Element Human, a customer understanding platform that uses AI to blend question data & biometrics (eye-tracking, facial coding, implicit response). He works with organisations to measure the conscious (Behaviour) and subconscious (emotions) drivers of human behaviour within their eco-systems using everyday devices paired with Read more…

Actively involved in the field of AI for over 20 years, Dr. Christian Scheier is one of the few neuropsychologists worldwide to combine research with practical expertise in marketing consulting. After a scientific career at the renowned California Institute of Technology (Caltech) and the successful establishment of an agency for Read more…

Julia Saswito is a digital pioneer and customer experience specialist. She is Head of Marketing & Strategy for aimpower. After successfully building and selling one of the leading digital agencies in Germany, she became the Global Practice Lead for Digital Experience. In numerous professional articles and lectures, she illuminates trends Read more…

Ray Poynter has spent the last 46 years at the intersection of research, innovation, and business. Ray is the President of ESOMAR, a Fellow of the MRS, and founder of NewMR. Ray’s career includes being a researcher, teacher, trainer, consultant, business owner, writer and student. Ray’s current focus is centred Read more…

Head of Client Service. 20+ years of experience helping companies understand their customers to make more impactful business decisions. Mel’s experience span from market research, VOC, competitive intelligence and data mining. Having also worked on the client side for over 7 years, she understands the importance of bringing customer insights Read more…

Working at getWizer for 7 years managing a global team of researchers, leading multiple partnerships and product innovation to change the way marketers and insights teams consume data.  Shani is an experienced researcher with a demonstrated history of working in the consumer insight industry leading the market research and insight Read more…

Meagan is the Director for Marketing and Communications at Upsiide, an innovation insights platform that helps marketing and insights pros predict the in-market appeal and performance of their ideas. Read more…

Roni is the Chief Marketing Officer at getWizer. Read more…

Tania has over 18 years’ experience in consumer research, focusing especially on Retail, Food & Drink and Health & Beauty. She is an expert in innovation and new product development research, and has presented papers at ESOMAR and industry conferences on Food and Drink and Retailing. Read more…