All People

Samatha Muscia has nearly 20 years of experience working on nearly all types of research studies with a focus on A&Us, segmentation research, product tests, concept/product testing and much more!  She is proficient in designing research studies that will answer her client’s objectives, writing impactful proposals, executing studies to the Read more…

With 15 years of experience in marketing strategy, brand positioning and product development at Unilever, Hakan Yurdakul is the CEO and Head of Strategy of Bolt. Read more…

Jeremiah Ty is the Global Head of Luxury Breakthrough Innovation for drinks giant Diageo. He previously held senior innovation and global brand and strategy management roles with Unilever, working across Europe and Asia. Jeremiah also worked as a concept and graphics creator for brands including Nickelodeon and Samsung. Read more…

Stefanie Zammit is Global Director Analytics & Insight for premium audio products brand Bang & Olufsen. Stefanie previously held roles with Starbucks as Lead Manager, Global Research & Analytics; and with retailer Marks & Spencer as Insight Delivery Lead for CX and Brand Marketing. She began her career in research Read more…

Matthew Hanlon is Global Director, Media & Consumer Marketing for e-commerce retail fashion platform ASOS. Matthew previously worked as the Senior Director for Global Marketing Science with Nike; Head of Insights and Analytics WESA & UK for PepsiCo; and held senior insights and analytics roles for Nielsen and Kantar. Read more…

With over 30 years in market research, David Katz is a trusted advisor for clients at Voxpopme, guiding them in transforming consumer feedback into clear, actionable insights. As VP of Sales & Client Services, David ensures insight leaders at top global brands maximize the potential of Voxpopme’s AI-powered video research Read more…

Craig Griffin has 25 years of global experience in market research and insight, with the majority of his career spent in Asia. He has been based in Thailand since 2005. In 2016, Griffin founded his own research consultancy, FUEL Asia, headquartered in Bangkok. FUEL Asia specializes in providing qualitative research Read more…

With over two decades of experience across major industry leaders like Lucid, Glimpse and Kantar, Lisa Hancock has become an expert at connecting the critical operations that drive organizational growth. As a seasoned strategist, she specializes in bridging the gap between technology, data, and business performance, ensuring seamless integration between Read more…

Naira Musallam, PhD is the co-founder of SightX and in-house expert for all things research, statistics, and psychology. She received her doctorate from Columbia University, and served as faculty at both Columbia and NYU. She has over 15 years of experience in data analysis and research across multiple sectors in Read more…

Tom Higgins has a solid background in marketing and communications, with experience in various roles such as Marketing Manager, Marketing Director, and Senior Product Marketing Manager at companies like Voxpopme, Ecuity Consulting LLP, and Sustainable Energy Association. With a BA in Communications & Business from the University of Liverpool, Tom Read more…

Justin Ibbett is the Founder and CEO of Focaldata. He is recognized as one of the UK’s leading experts on the use of MRP (Multilevel Regression and Poststratification), data, and machine learning in political and consumer research. Justin’s vision for Focaldata is to close the “understanding gap” between what organizations Read more…