As Director of International Insights and Measurement at Twitch, Paul helps brands and advertisers understand our world of live streaming, content and our unique audience.
Be that by providing a deeper understanding of the Twitch audiences or by unveiling unique insight into the content mix, Paul enables brands to optimise media spend within live streaming or gaming.
Prior to joining Twitch, he has worked in a number of global research and insight roles specialising within the media and entertainment industry. Paul has a passion for helping brands deepen their engagement with current and future generations by putting consumer insight at the heart of their business and advertising strategies
