As a senior insight specialist with nearly two decades of experience, Rich Preedy blends robust research with innovative techniques and cutting-edge technology to generate culturally resonant, future-facing insights for brands.
As Executive Director at Verve, Rich leads their AI for Insight offer.
With over 25 years in insight and data, he’s developed solutions combining Cultural and Human understanding with AI’s power, driving value-adding opportunities for clients and revolutionising insights discovery and utilisation.Â
