Sasha Mukhanova

A passionate researcher with over a decade of experience in consumer insights, I’ve gained extensive experience servicing biggest international clients on regional research programmes in Russia, Europe and MENA, across such varied industries as FMCG, retail, insurance, banking, automotive and mobile gaming.

As a former creative domain lead for the Middle East region at Kantar, my colleagues have dubbed me the ultimate advertising nerd. I never miss an ad slot when watching movies, and I’m that rare individual who does not skip YouTube pre-roll ads.

I’m especially excited about uncovering consumer behaviour, with a focus on our inner workings that extends to neuroscience and neuroeconomics. As a result, I’m constantly attempting to crack the ‘brain code’ in order to better understand people and inspire brand growth for my clients.
Therefore in my current role I am fully armed to help Affectiva on a global mission to humanize technology.