Attention Insight is a software platform that predicts where users will look while engaging with content.
It helps to identify design problems and provides insights into user attention without collecting fresh data from participants.
Outputs include heatmaps (visual representations of how users’ attention is distributed) and Areas of Interest (the percentage attention that different visual objects receive).
The system is based on deep learning and trained with data from over 20,000 previous eye tracking studies. It claims 84% accuracy of prediction for website designs.