Fuel Cycle is the leading market research cloud that combines both qualitative and quantitative data to power real-time business decisions. Through online communities, mobile research, panels, and more, Fuel Cycle offers the only all-in-one market research platform for brands to connect to their customers. The FCX marketplace connects the leading insights tools with Fuel Cycle’s CoRe platform enabling organizations to quickly gather and act upon reliable data to help predict the future of their industry and stay one step ahead Read more [...]
This is an emerging category with a small number of platforms. These tools use AI for chat-based qualitative discussions at scale with automated analysis using text analytics / NLP (Natural Language Processing).
Groupsolver is a qualitative-at-scale platform that uses conversational interfaces and AI to collect insight. Individual tools include Consensus that uses an algorithm to cluster ideas the largest number of respondents agree with; IdeaCloud that uses word cloud visualizations with text size representing real support for specific answers instead of word frequency; IdeaCluster to naturally show important themes and emerging similarities between ideas; and IntelliSegment that shows the difference in answer support between segments and their complements.
Quester combines quantitative and qualitative research into a hybrid approach using a ‘linguistically-trained, AI-backed virtual moderator’ to conduct in-depth interviews with hundreds or thousands of consumers.
Remesh is a ‘large scale qualitative research platform’ that uses artificial intelligence to enhance moderation by analysing and segmenting responses in real time.