Toluna QuickSurveys is an automated research platform connected to Toluna’s consumer panels. Surveys can be designed fully ad hoc using the survey builder, or template research tools can be selected from the ‘Powersuite’ range, including concept tests, shelf tests and pack tests. Toluna can also provide managed services to help with programming.
This category includes simple, rapid survey tools with integrated panel sample; and platforms with broader capabilities for fully automated agile research, including products for specific research applications like ad testing, concept testing and other niche tools. All share a number of common features: a self-service front end, integrated sampling, configurable or fully customisable surveys, and integrated analysis tools with online reports or dashboards.
Twentify is an automated survey platform with a survey builder, integrated consumer panel, analytics and reporting features. Respondents sign up to the company’s proprietary ‘Bounty’ panel and mobile application, which has 440.000 users in Turkey, the US and Canada. Targeting is both demographic and behavioural (geo-triggered). Survey results are accessed through Twentify’s customer dashboard.
Unomer is a platform for mobile in-app survey research. The tool has access to millions of smartphone users who can be precisely target using mobile behaviour and passive data. Surveys can be gamified with visual and interactive formats designed specifically for mobile, including the use of video, images, logos and audio responses. Users can be incentivised with with contextual, in-app rewards. Results are available in real-time dashboards with interactive graphs and advanced segment and demographic filtering.
ValidateIT is a survey, data collection and analytics platform with managed services support. Market Research tools include creative and brand messaging tests with the ability to geo-target respondents within a global audience panel.
Zappi is an automated insights platform for testing product and advertising ideas throughout the development cycle. Research tools are both proprietary (for concept, creative and ad tests) and contain third party intellectual property from agencies such as Kantar (Link, Conversion model, eValuate), System 1 Research (Ad Testing) and Consensus Point (Huunu Prediction Markets).
Zinklar is an automated research platform for creating custom surveys. It claims to offer ‘3 steps in less than 3 hours’: 1. Defining target respondents (from the connected CINT panel aggregation platform). 2. Designing the survey using the online editor with guides and templates; question types include multiple choice, rating scales, open responses and the option to add images, video or audio. 3. Viewing and analysing results in a dashboard with charts, tables and raw data. Managed services support is Read more [...]