All AB Testing and Optimisation in London

A/B Testing (also referred to as split testing and multivariate testing) is the practice of showing slightly different versions of a digital feature (web page, button, login screen) to a sub-set of users. The performance of the variation is compared to that of the control, and the highest performing version is chosen. With large enough samples, causality can be inferred. Most A/B testing providers also offer a broader range of solutions for Conversion Rate Optimisation (CRO) - improving ‘conversion’ (sign up, login, purchase, download etc) by tweaking different elements of a digital experience, measuring the outcome and implementing the highest ‘converting’ option.
    • image-0

    ABTestMaster

    SOFTWARE
    • image-2357
    • image-2284

    Monetate

    SOFTWARE
    SERVICES
    • image-2268

    Unbounce

    SOFTWARE
    SERVICES
    • image-2080

    ABTasty

    SOFTWARE
    SERVICES
    • image-2068

    Change Again

    SOFTWARE
    SERVICES
    • image-2076

    Ometrics

    SOFTWARE
    SERVICES
    • image-1517

    Optimizely

    SOFTWARE
Scroll to Top