Neuromarketing platforms encompass a wide range of applications to capture unconscious / implicit / emotional responses. Specific approaches include eye-tracking; facial coding; implicit response survey tools; biometric sensors for heart rate, EEG / brain scanning, galvanic skin response and breath measurement; NLP / text analytics; and other niche capabilities.
- Realeyes uses webcams, computer vision and machine learning to measure how people feel as they watch video content online. Customers include advertisers, publishers and content creators. The platform has a self-service front-end for users to drag and drop video or images, select the audience sample and launch a study. Results are usually available for analysis within 24 hours.
- iMotions is a software platform for biometric research that integrates a wide range of neuromarketing inputs (eye tracking, facial coding, EEG, galvanic and ECG). More than 50 hardware devices are supported on a Plug and Play basis, and an open API enables input and ouput connection to many more data sourecs and reporting tools.
- inVibe is a research platform that automates recruitment, data collection, and analysis for quantitative and qualitative research projects with healthcare stakeholders. Sentiment and emotion is measured using NLP algorithms (from transcriptions) and Speech Emotion Recognition (SER) algorithms (from voice recordings).