MotivBase is ‘the world’s only AI Anthropologist’: an NLP-based analytics platform for online ethnographic research to identify trends and understand cultural context in consumer conversations online.
It offers a self-service platform, where users can do their own searches and ethnographic analysis; and managed ‘concierge’ services, where a team of PhD anthropologists run custom projects in 3-5 day timescales.
AI Palette uses Artificial intelligence to identify, build and screen new concepts for CPG businesses.
Machine Learning algorithms identify trends and understand consumer needs.
The platform can also use those needs as the basis for creating new product concepts using Natural Language Generation; or it can be used to screen existing concepts against the those same consumer needs.