Ideawake is an innovation management software platform. It supports crowdsourcing ideas from groups of employees, customers or suppliers; refining ideas with gamified features for ranking entries, giving feedback and crowd voting; evaluating and filtering ideas with comparison tools, group reviews and custom scorecards; selecting winners and incentivising contributors with a cash or non-monetary prizes; and lifecycle taracking of ideas during implementation.
Crowdsourcing is a very broad category. It includes platforms for co-creation and innovation management; crowd-testing tools with large panels of software testers who give feedback on apps or products as they are being developed; play-testing platforms whose members give feedback on games in development; real-time consumer feedback tools that collect feedback from smartphone users; and mystery shopping, POS and in-store audit tools – again using armies of smartphone-equipped assessors.
Roamler is tech platform, smartphone app and consumer panel for gathering retail based insights and conducting mystery shopping. Services include ‘Audit’ to measure product availability, placement, price, promotional activity other instore factors; ‘Benchmark’ to analyse and cross-reference results with other sales data; and ‘Correct’ – recommendations for action based on the results and alerts for field teams or external agencies. Results are delivered in real-time to an online dashboard.