Decibel provides a ‘Digital Experience Intelligence Platform’: a measure of the quality of experiences across websites and apps without having to ask customers a single question. The tool captures every visitor interaction on a website or app mouse movements, hovers and clicks, scroll patterns, device rotations, pinches) and processes it through a single platform. Machine-learning algorithms analyze this data to infer user state of mind. The ‘Digital Experience Score’ is an automatically calculated metric that incorporates customer frustration, engagement, navigation, technical and form experience. Additional diagnostic tools such as session replay, heatmaps and form analytics are also available.