We are attention technologists who use eye tracking and other behavioural research techniques to understand what really drives attention to advertising, point of sale and packaging.

Our proprietary software turns your computer or mobile’s webcam into an accurate and stable eye tracking camera. This means we can conduct insightful attention studies at scale and speed anywhere i the world, and amongst any audience.

We believe that ads (and packs!) always have to stand out from the crowd. We have pioneered the use of ‘in context’ testing for everything from print, TV and digital media, and innovative solutions in testing OOH and POS using Hollywood-style video special effects technology.

We combine our eye tracking technology with facial coding and implicit response time techniques to produce rich and robust recommendations that lead to confident decision-making and increased sales.

Our dedicated team of attention consultants and data scientists have tested hundreds of thousands of ads, POS pieces and packs. This experience ensures that we can go beyond attention data to give helpful and actionable advice on how to optimise your communications and drive your business objectives.

We work directly with client insight teams for advertisers, publishers and retailers, but also work in partnership with research agencies, licencing our technology or working in deeper collaborative partnerships.

Our tools include:

• Digital / Social media ad optimisation
• TV ad pre-testing and tracking
• OOH ad testing, using Hollywood-style special effects to serve ads in context
• POS material testing, again, using Hollywood-style visual effects to create an affordable and scalable ‘in context’ environment
• Packaging shelf tests and design pretests
• UX and user design

Lumen’s javascript eye tracking is easy to use and fully GDPR compliant.