Unmatched Quality: AI-Driven, Human-Guided, Text Analytics

Fathom transforms the way you understand people—in their own words. Our AI-driven text analytics platform, combined with expert human oversight, accelerates open-ended analysis by 75%+ while delivering unparalleled accuracy. From Netflix to McKinsey, leading brands and agencies trust Fathom to provide the highest quality insights they can rely on.

With over 30 million verbatim responses processed, Fathom offers unmatched nuance and precision, giving researchers the power to extract value from open-ended survey data and customer feedback faster and more effectively.

Why Fathom?

✨ Unrivalled Quality & Nuance Our platform identifies every theme referenced by 1% or more of your sample, ensuring even the smallest insights are surfaced. Fathom builds code frames that reflect the unique complexities of your data. Whether you need to create custom frames from the ground up based on the data, or apply an existing code frame for tracking, you can leverage Fathom for unmatched accuracy.

🧠 Customizable Code Frames Fathom goes beyond automation—our system allows your strategic input to guide code creation, with the ability to adjust and refine as needed. Expect the highest degree of accuracy with custom, nuanced themes tailored to your research needs.

🔀 Intuitive, Delightful Interface Navigate effortlessly from high-level themes to verbatim responses, easily pulling exemplar quotes for reports. Our platform supports exploration by theme or segment, helping you find the insights that matter most.

📊 Advanced Analytics & AI Assistance With Fathom, uncover hidden insights and answer strategic questions with ease. Segment coded open-ended data by any closed-ended variable, create custom segments on the fly, and leverage AI to identify meaningful trends in large datasets—faster than ever before.

😊 Sentiment Analysis In addition to our deep thematic coding, you can apply sentiment analysis to any dataset, enhancing your understanding of customer emotions and motivations.

🔒 Enterprise-Level Security Fathom is SOC 2 Certified, ensuring your data is handled with the highest level of security and privacy.

Built by Researchers, For Researchers

Fathom was born from the frustrations of market researchers who needed more from their text analytics tools. Our human-in-the-loop approach combines the power of AI with the strategic oversight of experienced researchers, making it easier and faster to deliver the insights your clients value.

From actionable insights to intuitive reporting, Fathom turns raw data into business-driving outcomes. Export your coded data to any BI tool, invite guests to collaborate on single surveys, and use built-in visualizations to streamline report generation.

Ready to see how Fathom can transform your text analytics? Book a demo and unlock your free trial!