Platform Category: Insight Communities, Mobile Ethnography and Online Focus Groups and ForumsPlatform Tags: bulletin boards, Co-creation, discussion forum, in the moment, long term community, mobile communities, mobile ethnography, mobile qualitative, MROC, online diaries, qualitative research and short term community
We are digital research experts who specialise in building engaging online communities of all shapes and sizes to generate powerful consumer insight.
Our proprietary platform has been built by researchers and incling’s own in-house developers. We can set up new platforms in under 24 hours, securely hosted in over 20 languages, and all fully optimised for mobile with a customisable design.
You can choose a self-service option, or we offer support every step of the way from set-up and recruitment, to translation, moderation and participant management.
You’ll have unlimited access to a full range of tools, carefully designed to be intuitive and engaging, and we’re constantly innovating to take advantage of new technology.
Here’s a brief overview of our most popular activities:
Discussion: Detailed group or one-on-one text-based feedback in a blog, forum or debate style
Screencast: Remote usability testing of websites and prototypes for experience optimisation, journey mapping and shopper tracking
Diary: Record consumer experiences over a period of time in an ethnographic way including tracking attitudes & behaviours and observing usage & consumption
Concept evaluation: Targeted feedback generating a sentiment heat map on any type of stimulus from adverts at any stage, to comms and product packaging
Image & Video tasks: Bring consumers’ worlds to life with rich media uploads that create picture galleries and video clip reels to visually support your insights
Poll: Quantify or add robustness to data with simple surveys, customer satisfaction feedback, ranking and ratings or attitudinal scales
Once you’ve gathered your insight, our built-in analysis tools give you the ability to star and highlight comments, add tags and share notes. These are collated in an analysis dashboard where you can filter and sort your data before easily exporting.
incling is ISO 27001 certified and GDPR compliant.