Affectiva Media Analytics helps organisations optimize creative effectiveness and media spend by scientifically measuring real consumer emotional responses to ads, video content, trailers and entertainment experiences.

Using industry-leading AI driven emotion detection, powered by facial expression analysis, computer vision and deep learning, Affectiva Media Analytics captures viewers’ authentic emotional and cognitive reactions (with consent), unobtrusively, at scale, and across global audiences. This provides insight into how people really feel, even when they can’t or won’t articulate it.

Today, Affectiva is part of iMotions and benefits from continuous innovation in multimodal human behaviour measurement. The latest addition to the platform is calibration-free eye tracking, which makes it possible to assess visual attention and engagement without requiring traditional gaze calibration. This breakthrough allows for faster test setup, higher participation rates, and more accurate insights into what people look at, ignore, and emotionally respond to in video content.

The resulting emotional and attention-based intelligence enables brands, agencies, media firms, and researchers to:

• improve storytelling,
• predict creative performance,
• and build stronger human connections that directly impacts commercial outcomes.
  

Key Applications

Ad Testing – Measure how target consumers emotionally and visually respond to animatics, finished films, digital assets and campaigns. Insight supports creative optimisation, media strategy and ROI improvement.

Entertainment Content Testing – Understand moment-to-moment audience engagement across long-form content, trailers and story sequences,  informing editing, pacing, emotional build-up and viewer retention.

Integratable Technology – Affectiva’s core capabilities are available via SDK and API, enabling seamless integration into third-party platforms, custom applications, cloud workflows, and embedded systems. Developers can embed AI driven emotion detection and attention analytics directly into their products, services, media testing pipelines, and automated research environments.

Together with calibration-free eye tracking, Affectiva’s Media Analytics deepens understanding of how consumers feel and what captures their attention, empowering organisations to design more impactful communications and experiences.