Sentient Decision Science is a trusted and globally recognized leader in the measurement of emotion.

For over 15 years we have been dedicated to bringing the benefits of behavioral science and Emotion AI to business, at scale.

Our scientifically-sound technology quantifies the impact of emotion on choice—providing an in-depth understanding of behavior and the most accurate prediction of purchase likelihood.

Our insights products, developed using these advanced behavioral measures and tech, answer recurrent business questions at every creative stage and customer touchpoint.

With these products, Sentient enables brands to optimize their marketing and communication strategies, helping them succeed in-market.

Our Solutions

• Affirm – Claims Testing
• eCON – Concept Testing
• Narrate – Brand Positioning
• Subtext – Advertising Testing
• RAPID Subtext – Ad Check Up
• Subtext Social – Social Ad Testing
• SonicPulse – Audio Testing
• PULSE – Package Testing