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Online Focus Groups and Forums

These online qualitative tools share some features with insight community platforms: live chat groups for real-time discussions; asynchronous discussion boards for longer term conversations with more participants; and features to help with projection or co-creation such as whiteboards, picture-books, video responses and scrapbooks.

    • Aha!

      Aha! provides a qualitative research platform and optional research & consulting services to help with study design, project management, recruiting and analysis. Training and tech support is also provided for the research platform, which features pre-built and customized activities for projective techniques (such as a collage tool, storytelling and fill-in-the-blank tasks); ‘Dynamic Canvas’ visual research exercises with image upload, stimulus manipulation, and markup tools; video capture and upload with automated transcripts; and social tools including pinboard, wishing wall and newsfeed.

    • Collabito

      Collabito is an online qualitative research tool that includes chat-based focus groups, blogs, diaries and bulletin boards. Online focus groups include chat-based rooms with roles for moderators, respondents, clients and observers. A whiteboard module can be used to present video or pictures. Respondent blogs can be used to capture written comments, pictures and video clips. A bulletin board module can also be used for asynchronous discussion.

    • HatchTank

      HatchTank is a research platform with 15 different qualitative and quantitative tools including open ended discussions, simple survey questions and interactive tasks such as collages, card and photo sorts. The tool is both browser based (desktop and mobile) with native iPhone and Android apps also available. Over 20 languages are supported with immediate Google translation. Professional services are also available for project management, discussion guide review, programming and participation tracking.

    • Invoke

      Invoke LIVE is a solution for testing video content through ‘qualitative feedback at scale’. Dozens or hundreds of participants take part in 60-90 minute feedback sessions structured around streaming video content. Analytics are available online immediately following a session, and in-depth reports incorporating norms are delivered by the research consulting team.

    • iResearch

      iResearch is an online qualitative research software platform for showing participants product concepts, ads and audio-visual stimulus.

    • itracks

      itracks is a qualitative research platform with a range of features including live chat, discussion boards, community, video chat and markup tools. Project support services are also available for research design, moderation and analysis.

    • MRQual

      MRQual a tool for moderating asynchronous focus groups and managing communities or qualitative panels. It supports research in 20+ languages and can be custom branded. Key features include video and image uploads for both moderators and participants; various question types (open ended, closed single and closed multi response; breakout rooms for posting different questions to different groups of participants; exportable transcripts; and any number of client observers. Supported languages include Danish, Dutch, English, French, German, Hungarian, Italian, Norwegian, Polish, Portuguese, Read more [...]

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