Altiar is an ‘insight hub’ software platform for managing and distributing research content. Features include ‘Discover’ (full content search within documents, tag summaries and related document views); ‘Transform’ (custom design and categorization, dynamic content pages for different groups of users, automated imports and feed aggregation); ‘Manage’ (versioning tools and granular user permissions, usage statistics and auditing, enterprise controls); and ‘Integrate’ (Single Sign On, compliance & governance tools).
InContext Solutions’ ‘ShopperMX’ software is a virtual reality platform for simulating, testing and activating new retail experiences. The solution is device-agnostic and works on PC, mobile, full wall screens and Head-Mounted Devices. The whole shopper experience can be simulated, including stores, products, fixtures, signs and displays. Analytics help to model the shopper and sales impact including integration of 3rd party data.
Userlytics is a website, mobile app and prototype user testing platform. A global panel of 200,000 participants is available to test, or testers can be recruited from existing customers and 3rd party panels. A drag & drop UI is used to define a test script, with tasks/goals, System Usability Scale and NPS questions and branching logic. Tests include qualitative picture-in-picture of users as they test; videos can then be tagged with key events, comments and annotations; and individual clips or highlight reels can be created with a full audio transcription.
KnowledgeHound is a search driven analytics platform for customer survey data. Survey data and insights can be uploaded from any research platform or provider; natural language searches can be used to analyze data and discover new insights; studies can be tagged and organized for exploration; and the ‘stories’ feature enables insight nuggets from multiple studies to be collated in a Pinterest-like wall.
Revelation is a qualitative community tool and part of the FocusVision software suite. Communities can be launched quickly to test ads, concepts or packaging; social media like features include posting comments and images to a live feed and interacting with other participants; research tools help capture in-the-moment insights with web and mobile diaries, one-time activities and discussions; and reporting features include image and video galleries, word clouds and word trees.
Decipher is an online survey tool and part of the FocusVision suite of software.
A large question type library includes sliding scales, highlighters and dozens of other formats; surveys are optimised for mobile, tablet or desktop; a centralized hub organises data, tracks field progress, and provides campaign statistics; reporting includes real time crosstabs, tables, charts, stat testing and data weighting.
Askia provides a survey platform for face to face, telephone, web or mobile interviewing together with an analysis package with full statistical functionality. A single platform is used for designing all types of questionnaires; complex filter logic, extendable question formats, templates and question libraries are available; and analysis tools support continuous data for tracking, open integration with other sources and complex visualisations.
iMotions is a software platform for biometric research that integrates a wide range of neuromarketing inputs (eye tracking, facial coding, EEG, galvanic and ECG). More than 50 hardware devices are supported on a Plug and Play basis, and an open API enables input and ouput connection to many more data sourecs and reporting tools.
Crowdtech is an insight community research platform for both short term pop-up communities and long term panels. Community features include crowdsourcing and co-creation tools, forums, video and polls. The survey engine supports simple and complex designs, routing, live dashboards and reporting, full design customisation and more than 20 question types.
GutCheck is a managed service providing a range of agile research solutions: ‘Explore’ (online qual, mobile ethnography); ‘Build’ (concept testing, refinement and pricing); and ‘Communicate’ (ad pre testing). The GutCheck ‘Constellation’ tool delivers integrated analytics combining survey data with behavioural data from CRM, social and transactional sources.