Platform One is an integrated insight community software solution that supports quant, qual, individual, group and creative project-types on web or native smartphone apps. Key features include fully customisable portals; unlimited participant numbers; gamified incentive options with both cash and reputation points; native iOS and Android apps with offline task completion; and analytics, visualisations and dashboards.
Demographix provides online survey and panel technology along with managed support services. Online surveys have a wide range of interactive question types and a range of analysis and statistical for reports and crosstabs, filters, derived variables, weighting and export. Panel management tools are available for recruiting and managing panel members. Bespoke solutions are also possible if customisation is needed, including complex derived variables or custom look-and-feel. Managed services are also offered for building surveys.
Focaldata uses machine learning to increase the accuracy of forecasts created with UK survey data by projecting results onto a proprietary database of the UK population. A range of data science techniques are used (multilevel regression, Naive Bayes, SVM, neural nets, ensembles and decision trees) to overcome the inaccuracy associated with weighting and small samples in survey research.
Gorkana is a real-time research tool for UK PR agencies. Instant polls and surveys can be asked for as little as £10 to a UK network of over 4 million respondents. Rresults can be available within minutes.
Altiar is an ‘insight hub’ software platform for managing and distributing research content. Features include ‘Discover’ (full content search within documents, tag summaries and related document views); ‘Transform’ (custom design and categorization, dynamic content pages for different groups of users, automated imports and feed aggregation); ‘Manage’ (versioning tools and granular user permissions, usage statistics and auditing, enterprise controls); and ‘Integrate’ (Single Sign On, compliance & governance tools).
Askia provides a survey platform for face to face, telephone, web or mobile interviewing together with an analysis package with full statistical functionality. A single platform is used for designing all types of questionnaires; complex filter logic, extendable question formats, templates and question libraries are available; and analysis tools support continuous data for tracking, open integration with other sources and complex visualisations.
Decipher is an online survey tool and part of the FocusVision suite of software.
A large question type library includes sliding scales, highlighters and dozens of other formats; surveys are optimised for mobile, tablet or desktop; a centralized hub organises data, tracks field progress, and provides campaign statistics; reporting includes real time crosstabs, tables, charts, stat testing and data weighting.
Revelation is a qualitative community tool and part of the FocusVision software suite. Communities can be launched quickly to test ads, concepts or packaging; social media like features include posting comments and images to a live feed and interacting with other participants; research tools help capture in-the-moment insights with web and mobile diaries, one-time activities and discussions; and reporting features include image and video galleries, word clouds and word trees.
KnowledgeHound is a search driven analytics platform for customer survey data. Survey data and insights can be uploaded from any research platform or provider; natural language searches can be used to analyze data and discover new insights; studies can be tagged and organized for exploration; and the ‘stories’ feature enables insight nuggets from multiple studies to be collated in a Pinterest-like wall.