Userlytics is a website, mobile app and prototype user testing platform. A global panel of 200,000 participants is available to test, or testers can be recruited from existing customers and 3rd party panels. A drag & drop UI is used to define a test script, with tasks/goals, System Usability Scale and NPS questions and branching logic. Tests include qualitative picture-in-picture of users as they test; videos can then be tagged with key events, comments and annotations; and individual clips or highlight reels can be created with a full audio transcription.
InContext Solutions’ ‘ShopperMX’ software is a virtual reality platform for simulating, testing and activating new retail experiences. The solution is device-agnostic and works on PC, mobile, full wall screens and Head-Mounted Devices. The whole shopper experience can be simulated, including stores, products, fixtures, signs and displays. Analytics help to model the shopper and sales impact including integration of 3rd party data.
iMotions is a software platform for biometric research that integrates a wide range of neuromarketing inputs (eye tracking, facial coding, EEG, galvanic and ECG). More than 50 hardware devices are supported on a Plug and Play basis, and an open API enables input and ouput connection to many more data sourecs and reporting tools.
Adoreboard provides a consulting service and technology platform for emotion analytics. The ‘Emotics’ software enables analysis of proprietary or competitor data and comparison with industry benchmarks using 88 emotion indexes, topic analysis and explanations. Data sources include social media, NPS verbatim, surveys, news and other data.
Aha! provides a qualitative research platform and optional research & consulting services to help with study design, project management, recruiting and analysis.
Training and tech support is also provided for the research platform, which features pre-built and customized activities for projective techniques (such as a collage tool, storytelling and fill-in-the-blank tasks); ‘Dynamic Canvas’ visual research exercises with image upload, stimulus manipulation, and markup tools; video capture and upload with automated transcripts; and social tools including pinboard, wishing wall and newsfeed.
GutCheck is a managed service providing a range of agile research solutions: ‘Explore’ (online qual, mobile ethnography); ‘Build’ (concept testing, refinement and pricing); and ‘Communicate’ (ad pre testing). The GutCheck ‘Constellation’ tool delivers integrated analytics combining survey data with behavioural data from CRM, social and transactional sources.
Crowdtech is an insight community research platform for both short term pop-up communities and long term panels. Community features include crowdsourcing and co-creation tools, forums, video and polls. The survey engine supports simple and complex designs, routing, live dashboards and reporting, full design customisation and more than 20 question types.
Lexalytics is a SaaS, on-premise and Excel plugin-based solution for text analytics.
Using various machine learning techniques, the software offers sentiment analysis, extract named entities, themes, categories and intentions.
Checkmarket is an online survey tool that includes 20 question types and supports up to 45 languages. Distribution can be through email, web, social media, SMS, Slack, QR code, telephone or kiosk. Real-time reporting includes charts, one-click filtering, text analysis and report export to Excel, PowerPoint, Word, PDF, SPSS and CSV. Integrations are available with Salesforce, Zendesk, Slack and Zapier.
Questback is a feedback and engagement tool for both large panels and small pop-up communities. Features include responsive surveys, location-based feedback, event-triggered surveys through smartphone apps, content management, sampling, panelist recruitment and rewards tools.