- Hubert.ai is a conversational insights platform utilising true AI in both feedback collection and in the integrated text analytics engine. Every response is analysed in real-time and the best way forward is dynamically determined depending on information density and sentiment. If Hubert determines that a response lacks information, he will automatically follow up with a more probing question. The essence from every conversation is automatically compiled and presented to the user through an understandable interface. Hubert is free of charge up to 100 respondents per month and features a set of templates covering HR, CX, employee feedback and course evaluations.
- Sensing Feeling uses computer vision and machine learning for ‘passive emotional sensing’. Camera-equipped IoT devices capture and interpret the facial expressions of shoppers, students, audiences etc ‘in the wild’ – ie in shops, at restaurants etc. All analytics take place at the edge / on device; there is no retention of video or still images and none are uploaded to the cloud; the platform is fully GDPR compliant.
- Conceptsauce is an online platform for simulating 2D and 3D virtual shopper environments for promotion testing, shopper research, concept testing, standout and findability.
- Aitrak is a platform that analyses images for visual salience without the need to conduct eye tracking studies. It uses a proprietary AI model trained with thousands of retail images viewed by people using traditional eye-tracking technology. It claims to achieve typical accuracy levels of 95%-97% when compared with traditional eye-tracking studies of the same images.
- Particity is a platform for managing and paying incentives to qualitative research participants.
- Scope AI is an NLP based analytics platform that analyses customer feedback from any channel (social, CRM, complaints, surveys, reviews); combines it with user and product data (through Segment, Mixpanel or other API feed); and identifies insights for product development or customer experience improvement.
- Qualie combines qualitative insight with quantitative data in a single survey and platform. Participants distill their responses in short videos which are rated and reviewed by quantitative participants in the same survey to find the consensus opinion of the market to any initiative or topic. Outputs include video insights from the market’s chosen spokespeople explaining the ‘why’ behind the quantitative measures. Qualie is available as self-service platform; the team can also provide fully managed services.
- Inguo is a data science platform with automated causal discovery tools to identify true casualty between variables rather than simple correlation. It can be applied to market research and survey data without requiring ‘big data’ samples: data sets with between 10 and 200 factors and from 100 to 20,000 records are sufficient to show causation.
- Pollpass is the chatbot survey platform developed by GlobalWebIndex. It is used for both continuous and ad hoc surveys amongst its global panel of over 50,000 users.
- Kantar Marketplace is Kantar’s self-service online research platform with three main features. Quick Polls & Surveys. Quick Polls are single questions to 1,000 respondents completed within an hour; Surveys is a self-service tool for custom surveys of up to 20 questions. Search existing data: find answers from a database of thousands of prior Quick Polls. Expert Solutions: automated products built on standard Kantar methodologies such as Link and Ad Now.
