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All Passive Metering and Behavioural Tracking

Passive Metering and Behavioural Tracking

This category includes passive metering of users’ mobile or desktop behaviours (websites visited, apps used etc); location analytics, frequently using anonymised GPS data from millions of mobile phone users; and audio content recognition (ACR) to identify ad exposure. Tools for the behavioural tracking of users within a website or app can be found in the digital analytics category.

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