Pixoneye uses artifial intelligence to analyse the contents of users’ smartphone photo galleries to provide insight, segmentation and improved personalisation for brands.
This category includes passive metering of users’ mobile or desktop behaviours (websites visited, apps used etc); location analytics, frequently using anonymised GPS data from millions of mobile phone users; and audio content recognition (ACR) to identify ad exposure. Tools for the behavioural tracking of users within a website or app can be found in the digital analytics category.
Powrofyou provides passive metering technology and services on both its own proprietary panel and – via API – on third party survey panels. Users enable a browser extension that can pull up to 90 days’ passive data from their device within seconds. The proprietary panel operates on a ‘fair data exchange’ basis, with users able to choose whether or not to share for each request.