Bakamo is a strategic social listening consultancy and technology platform. It collects and interprets social conversations to understand social discourse, chart consumer journeys, define segments, and identify factors in brand choice.
Social listening platforms gather large volumes of unstructured data from across the web and use various tools to analyse, interpret and report on it. The most common features use text analytics / Natural Language Processing (NLP) to determine topics, sentiment and conversation volumes. Many platforms also ingest data from sources beyond the core ’social’ platforms – such as review sites, call centres and voice-of-customer feedback programmes.
Converseon is an agency with a proprietary social media analytics platform (‘Revealed Context’) that is often used to enhance other sources of data (social listening, brand tracking, voice of customer and market research sources). Key technology features include document, sentence and entity level analysis; basic classifiers for sentiment, emotion and intensity; advanced classifiers for purchase intent, customer journey and advocacy; and vertical specific solutions.
Crimson Hexagon is a social media insights platform that uses NLP, machine learning and neural networks for text analytics, object recognition and network analysis of audience interests.