Linkfluence’s Radarly software is a social media analytics platform that captures and analyzes 150 million sources (including social media, blogs, forums and websites), in more than 78 languages across 190 countries every day. Features include topic identification, object recognition in images (photos, emojis and logos), tagging, report creation and export, competitor tracking and integration with social media management tools such as Hootsuite and Spredfast. Social media researchers are also available to help on projects.
Social listening platforms gather large volumes of unstructured data from across the web and use various tools to analyse, interpret and report on it. The most common features use text analytics / Natural Language Processing (NLP) to determine topics, sentiment and conversation volumes. Many platforms also ingest data from sources beyond the core ’social’ platforms – such as review sites, call centres and voice-of-customer feedback programmes.
Listening247 is a social listening platform and managed service that provides automated analytics in any language, has a proprietary emotions model with 14 basic emotions and also offers visual analytics with theme detection for extracting insight from images in social media posts. The Listening247 service team manage project setup, train bespoke models and provide customised dashboards. The tool claims to achieve high levels of sentiment and topic accuracy (over 80%, with third party verification) as a result of its approach Read more [...]