Pulsar is a social analytics platform with three core modules and managed services for customised research projects. The three platform modules are Trends, Trac and Core. Trends is for mapping social conversations over time, across geographies and within demographic segments. Core is an analytics tool for measuring content performance amongst digital audiences across both social and owned channels. Trac is the social listening tool that combines social, search, media and web analytics data. It supports topic analysis in 22 languages Read more [...]
Social listening platforms gather large volumes of unstructured data from across the web and use various tools to analyse, interpret and report on it. The most common features use text analytics / Natural Language Processing (NLP) to determine topics, sentiment and conversation volumes. Many platforms also ingest data from sources beyond the core ’social’ platforms – such as review sites, call centres and voice-of-customer feedback programmes.