Suzy enables you to conduct iterative AI-powered research with agency-quality rigor in less time—and at a fraction of the cost. With Suzy’s consumer insights platform, you can research, learn, and pivot with data-backed conviction. Always-on access to insights means you can ask more, guess less, and move at the speed of culture.

Why Suzy?

• Always-on consumer insights help you ask more and guess less with real-time data.
• Suzy Speaks delivers interactive, authentic consumer experiences through a voice-driven methodology.
• AI Moderation enables brands to conduct game-changing qualitative research at scale.
• Owned consumer panel allows for ongoing, iterative engagement with key audiences.
• BIOTIC verification ensures data integrity with AI-powered bot detection.
• Built-in research expertise makes it easy to DIY rigorous methodologies like MaxDiff or TURF.
• Expert support is available through the Center of Excellence for additional guidance.
• Seamless research ecosystem integrates quant and qual methodologies, proprietary audiences, research experts, and AI tools.

Research Platform:

• Suzy Insights: Powerful enough for complex research projects and easy enough for quick-turn insights
• Suzy Live: Connecting quant and qual, while handling all the logistics of live research
• Suzy Audiences: Letting you get iterative insights from the audiences you care about most
• Suzy Speaks: AI-powered conversational surveys reveal authentic insights–at scale

Teams:

• Foundational Insights: Explore demographics, attitudes, and behaviors
• Innovation + Research & Development: Test concepts, products, packaging, and pricing
• Marketing & Creative: Validate ideas, copy, and creative
• Shopper & Category Research: Optimize the full funnel
• User Interface & User Experience: Get your users flowing with optimized design

Industries:

• Food & Beverage
• CPG
• Finance
• Media & Entertainment
• Retail
• Tech

Use Cases:

• Attitudes and Usage
• Segmentation
• Tracking
• Feature Testing
• Package Testing
• Price Testing
• Positioning
• Message Testing
• Path to Purchase
• Retailer Sell-in
• Heatmapping

Suzy simplifies consumer research, delivering powerful insights when you need them. For smarter insights & faster decisions – Ask Suzy.