Infotools is an award-winning software platform and services provider.
The platform, Infotools Harmoni, has been purpose-built for market research data, by market researchers. From data processing through to analysis, reporting, visualization, dashboards, distribution, and data alerts Harmoni is a true ‘data-to-decision-making’ solution.
Infotools also have data experts who can help you with things like research design and management, data design and organization, and insights discovery, analysis, visualization and reporting.
Established in 1990, and with a presence in the US, Europe, South Africa and New Zealand, Infotools works with some of the world’s best-known brands, including Coca-Cola, Orange, Samsung and Mondelēz, as well as boutique and large research agencies such as MDI , Nielsen and Ipsos.
Microsoft Power BI is a web and cloud-based analytics, dashboarding and data visualisation platform.
It is available as a desktop or mobile application, with interactive reports, real-time dashboards and datasets that can connect to dozens of data sources. Power BI also features embedded visuals, trend identification, custom reports and SQL Server Analysis Services.
Tableau is a business intelligence platform with a portfolio of software tools for data aggregation, analytics, visualisation and dashboards, including Tableau Public (free), Tableau Creator, Explorer and Viewer.
Features include in-depth analysis, data storytelling and infographic publishing.
Data can be connected from hundreds of sources, including SQL databases, spreadsheet, or cloud apps like Google Analytics and Salesforce.
Gooddata provides cloud-based business intelligence and analytics. Dashboards can be embedded into existing applications for real-time analytics, and are used widely for tracking consumer behaviour, marketing and sales metrics.
Databox is a cloud-based business analytics platform that is available on desktop and mobile, including iOS and Android. It is used by businesses of all sizes to generate data-driven reports and track KPIs.
You can use more than 70 one-click integrations to connect data directly – from Salesforce, Google Analytics, Hubspot, Facebook Ads and others – or link to hunderds of other apps indirectly through Zapier. You can also use the Databox REST API and SDKs to import data from your own databases.
Databox has clean interface with a drag-and-drop editor for building custom dashboards. There are also dashboard templates to avoid starting from scratch. Databox focuses heavily on its mobile UI and generates updates and alerts through email, Slack and mobile app notifications.
Kumu is an analytics and visualisation platform that creates interactive relationship maps. It can be used to summarise complex datasets with dozens of variables in a visually simple map.
You can use it to create relationship-focused data visualisations, causal loop diagrams, strategy maps, concept maps and other outputs. It works best with datasets that have a relationship focus at their core to generate maps on networks, concepts or people.
These can be distributed using the built-in presentation builder and publishing programme.
Stata is a software platform for manipulating, analysing, visualising and modelling statistical data.
It is used for quantitative research applications in marketing, economics, behavioural science, medicine and public policy. It includes a wide range of statistical capabilities (linear models, choice models, Bayesian analysis, Structured Equation Modelling and others), reporting and visualisation tools.
Outra is an AI-based data science platform.
It ingests structured and unstructured data and applies machine learning to create segmentations and predictive models.
Input data sets can include loyalty data, EPOS, customer data, web browsing, social data, online purchases or survey data.
Proprietary Outra data on 29 million UK households can also be used to augment the inputs.
Model outputs can be viewed in any data visualisation platform or sent via one of 900 API connectors to CRM or marketing automation tools.
Inguo is a data science platform with automated causal discovery tools to identify true casualty between variables rather than simple correlation.
It can be applied to market research and survey data without requiring ‘big data’ samples: data sets with between 10 and 200 factors and from 100 to 20,000 records are sufficient to show causation.