Infotools is an award-winning software platform and services provider.
The platform, Infotools Harmoni, has been purpose-built for market research data, by market researchers. From data processing through to analysis, reporting, visualization, dashboards, distribution, and data alerts Harmoni is a true ‘data-to-decision-making’ solution.
Infotools also have data experts who can help you with things like research design and management, data design and organization, and insights discovery, analysis, visualization and reporting.
Established in 1990, and with a presence in the US, Europe, South Africa and New Zealand, Infotools works with some of the world’s best-known brands, including Coca-Cola, Orange, Samsung and Mondelēz, as well as boutique and large research agencies such as MDI , Nielsen and Ipsos.
Stata is a software platform for manipulating, analysing, visualising and modelling statistical data.
It is used for quantitative research applications in marketing, economics, behavioural science, medicine and public policy. It includes a wide range of statistical capabilities (linear models, choice models, Bayesian analysis, Structured Equation Modelling and others), reporting and visualisation tools.
Outra is an AI-based data science platform.
It ingests structured and unstructured data and applies machine learning to create segmentations and predictive models.
Input data sets can include loyalty data, EPOS, customer data, web browsing, social data, online purchases or survey data.
Proprietary Outra data on 29 million UK households can also be used to augment the inputs.
Model outputs can be viewed in any data visualisation platform or sent via one of 900 API connectors to CRM or marketing automation tools.
Inguo is a data science platform with automated causal discovery tools to identify true casualty between variables rather than simple correlation.
It can be applied to market research and survey data without requiring ‘big data’ samples: data sets with between 10 and 200 factors and from 100 to 20,000 records are sufficient to show causation.