PureSpectrum is a market research technology platform with two main features: a sampling platform and survey automation tool.
The sampling platform is a marketplace of connected survey panels through which users can manage their own projects directly. Features include the ability to automate fieldwork management, deduplicate respondents across panels and connect to any survey tool.
The survey automation tool, branded Storefront, enables agencies to create a DIY platform through which to sell their own research products to clients. PureSpectrum develops a customised front and back end, with features for billing, survey creation, project management and reporting.
Support services are available for both tools.
Lucid unites questions and answers. Helping hundreds of global businesses to drive insights and generate revenue, we provide software solutions and services to meet our customers’ needs
The Lucid Marketplace enables anyone, in any industry, to ask questions of targeted audiences and find the answers they need – fast.
These human answers can be used to uncover consumer motivations, increase revenue, and measure the impact of digital advertising.
Access to authentic, first-party data within more than 100 countries ensures that no matter the target, your insights can be uncovered.
Lucid has programmatic connections with more than 250 global suppliers, comprised of communities, panels or any group ready to provide answers.
These connections enable speed across our platform and the ability to reach any unique target. Our platform also powers our group of campaign and media measurement tools called Lucid Audience.