The Thinking Shed is qualitative research software with diary, feedback and forum features. The diary feature, ‘Close Up’, is a private area in which moderators and participants interact with one another through live chat or sharing images / videos. Tasks can also be schdeuled for specific times or sequences.
The feedback feature is for testing area stimulus – concepts, product designs, packaging etc. Participants can annotate the stimulus and heatmaps of positive / negative feedback can be created. The forum feature is where participants see each other’s posts and interact with one another in discussions. It includes the option to post video, ‘masking’ (participants cannot see other posts until they have posted), and segmenting to target different forums at specific groups of participants.