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All Virtual Reality

Virtual Reality

Platforms in this category create advanced simulations of physical retail and online environments to test scenarios using VR headsets. Participant behaviours (store pathway, gaze point / fixation, product review, purchase etc) are captured for analysis.

    • InContext Solutions

      InContext Solutions’ ‘ShopperMX’ software is a virtual reality platform for simulating, testing and activating new retail experiences. The solution is device-agnostic and works on PC, mobile, full wall screens and Head-Mounted Devices. The whole shopper experience can be simulated, including stores, products, fixtures, signs and displays. Analytics help to model the shopper and sales impact including integration of 3rd party data.

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