Sentient Decision Science’s Affirm analyzes implicit appeal and emotional preference—enabling brands to accurately predict and optimize the impact of short-form claims, badges, and callouts on Purchase Intent and Brand Differentiation.

Affirm collects data on key measures such as Brand Associations, Appeal, and Distinction which reveal what is true, ownable, and valuable for the brand.

Affirm can be applied to a variety of short & long form texts such as messages, headlines, features, claims, and taglines.