Drive growth and extend into new spaces with fast, cost-effective consumer feedback solutions on Kantar Marketplace. Get to market faster with actionable insights at each stage of the product development lifecycle, informed by proven methods that reliably predict the commercial impact and brand-building potential of your innovations.

IdeaEvaluate
Quickly shortlist and develop high-potential ideas

Screen ideas rapidly and at scale delivering high quality, cost-effective insights in as few as 6 hours. IdeaEvaluate enables you to make faster, more confident decisions about which ideas to take forward to concept development.

ConceptEvaluate
Identify and optimise your highest potential innovation concepts

You can rapidly test new products or services concepts with a flexible testing framework that will provide you with feedback in as little as 24 hours. ConceptEvaluate will help you create winning concepts with double the accuracy of traditional approaches that appeals to consumers and based on incremental growth potential.

PackEvaluate
Make sure your packaging stands out on the shelf

Ensure your product launches and rebranding efforts are successful by getting consumer feedback early in the design process with PackEvaluate, capturing the consumer whole experience with behavioural and implicit metrics. Screen multiple packaging designs and get robust insights into which packaging performs best – in as few as 6 hours. Make faster, more informed decisions about which package designs are worth developing further.