Kantar Brand insights
Kantar Marketplace Brand Insights provide solutions for brand tracking, equity measurement and campaign optimisation.
Kantar Brand insights Overview
Discover how to elevate your brand and supercharge growth with solutions on Kantar Marketplace that combine powerful technology, precise forecasting, and proven brand expertise. So, you can act fast, stay competitive and win.
BrandDynamics
Brand tracking that empowers your daily marketing decisions
BrandDynamics is a daily brand performance tracker to help you monitor your brand and competitors in real time. Supercharged with Kantar’s proprietary AI technology, BrandDynamics uncovers trends and forecasts to deliver true signals of your brand performance.
BrandEvaluator
Brand equity measurement to unlock growth opportunities
BrandEvaluator is an agile, point-in-time brand equity measurement tool. It provides a robust assessment of your brand’s position and future potential in as little as 4 days, allowing you to make strategic brand decisions confidently.
BrandCampaign
Optimise the creative mix of your campaigns to support your objectives
BrandCampaign enables you to compare live ads across markets and channels to help you understand how people respond to your ads and see which executions are making the most impact so you can quickly adjust budgets, determine which ads to continue running and make informed decisions for future campaigns.