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What are Neuromarketing Research Tools?

OK, I’ll be honest: neuromarketing is a bit of a bucket category in the directory. It includes lots of different techniques that are variously grouped...

Market Map – Automated Survey Platforms Part 2

If you’re going to do a survey, you need to know where your respondents come from. Andrew Grenville’s book The Insights Revolution has some good examples...

Assisted, guided and embedded: the future of insight & analytics

Mike Stevens shows how the future of market research, user research and customer experience management will be underpinned by technology platforms.

5 Things I Learned from Qualtrics Converge (2017)

This article is from April 2017;  SAP’s planned acquisition of Qualtrics for $8bn puts it in a new light, but the main points still stand. Last...

5 implications from SAP’s purchase of Qualtrics

So SAP just announced that it’s buying Qualtrics for $8bn. That’s roughly two Kantars, one Nielsen or about a fifth of the global research industry....

Knowledge Hound Review

Review of KnowledgeHound, a search-based survey data repository with features for analysing, visualising and storytelling with survey data.

The Top 10 Chatbots for User and Market Research

Chatbots for research are taking off: they can be quick, unobtrusive and run on websites or natively in Messaging apps. Here are 10 chatbot survey...

Market Map – Automated Survey Platforms Part 1

A market map of automated survey research tools, grouped by what you can use them for: micro-surveys, template studies or fully customised research.

6 Tools for Agile Automated Survey Research

Automated survey research is clumsy label for software that is transforming market research. Read out about 6 innovative platforms here.

Six lessons agencies can learn from software companies

Who would start a research agency these days? If you’re thinking about doing it in the UK, make sure you read the latest Plimsoll report...

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