Beyond Zoom Groups

How to get more value from online and mobile qualitative research


Don't just move focus groups online. 

Do research that really maximises digital technology.

Presented by Tom Woodnutt

Principles for Success

Learn 10 key principles to unlock better online qual research

Technology & Tools

See some of the best research platforms and methods in action

Designing & Running

Find out how to plan and manage projects more effectively
Beyond Zoom Groups - Insight Platforms

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Want to build more online qualitative research skills? Join Tom's live online training course

Mastering Online Qual 6x1 Sept 2020
Mastering Online Qual Course Square Ad 2 - Insight Platforms

Uncover rich insights with online and mobile qualitative research

Presented by Tom Woodnutt, Founder of Feeling Mutual

Tom is the founder of Feeling Mutual, the insight & strategy collective that has been twice nominated for best independent consultancy by the UK's Market Research Society.

He is a leading expert in global, online and mobile qualitative research, and has conducted many studies around the world, for global brands and startup businesses.

He works with brands like Sony, the BBC and UEFA; as well as agencies like Droga5, AMV BBDO and VCCP.

Tom speaks regularly at industry conferences; has been published in the Financial Times, Research Live and Admap and he is a Silver award winner from the Admap 'Planning 3.0' competition on the future of brand and communications planning.

He delivers online and mobile qualitative training for research, digital and advertising agencies, and has been a digital skills tutor for the Association of Qualitative Research (AQR).

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