How to Select Effective Product Claims for Consumer Products


Selecting Effective Product Claims for Consumer Products

Presented by

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“What shall we say on the pack?”

This question invariably pops up at some stage of the product development cycle.

Managers want to know if consumers need to be reassured, how they will react to new benefits that competitors don’t deliver, and if they are willing to pay for more advanced features or sourcing.

In this presentation we lay the groundwork for claims research: from types of claims, to ways to test them.

We will go through several interactive processes that show how different methods can answer various claims questions.

By the end of the presentation, you will have a clear refreshed view on claims testing for your next CPG launch or revamp.

By registering for this event, you consent to future email contact for marketing purposes from (privacy policy here) and Insight Platforms (privacy policy here).

Jason Widjaja Headshot - Insight Platforms

Presented by Jason Widjaja

Jason is a Market Researcher with He helps clients build and solidify business plans with a strong understanding of the right features and prices for their products.
He is an expert in conjoint analysis, pricing research using Van Westendorp and Gabor-Granger models, Prediction Markets and claims testing.
Mike Stevens Headshot

Moderated by Mike Stevens

Founder - What Next Strategy & Planning / Insight Platforms
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