Kathy Cheng, CEO of inca, reflects on bad surveys and the urgent need for the industry to modernise its research methods.

Andrew Cooper, CEO of Verve, explores how AI is redefining the researcher’s role and the new skills insight teams need to thrive.

Olaf Lenzmann, co-founder of Market Logic Software, explores the strategic advantages and real-world practicality of synthetic personas.

TeenVoice dives into the intricacies of youth sentiment analysis and how these insights can drive successful brand strategy.

Frédéric-Charles Petit, founder and CEO of Toluna, shares how AI is democratising research within organisations for faster decision-making.

Ange Taylor, founder of AddMaple, dives into the AI transparency problem and the critical role of reproducibility in research integrity.

Olaf Lenzmann, co-founder of Market Logic Software, explores how to lead the next wave of innovation by strategically integrating AI.