Eye tracking measures attention and is useful for UX, packaging, shopper & advertising research. See the top eye tracking tools here.
Top Tools for Eye Tracking Research Read More »
Eye tracking measures attention and is useful for UX, packaging, shopper & advertising research. See the top eye tracking tools here.
Top Tools for Eye Tracking Research Read More »
Learn what eye tracking is and how it can be used to support UX, advertising, packaging and shopper research.
What is Eye Tracking for Market & User Research? Read More »
A curated list of automated brand tracking tools to improve brand health, engage consumers, and monitor competition.
Top Tools for Automated Brand Tracking Read More »
Affectiva shows how the combination of Emotion AI and Eye Tracking leads to more effective advertising testing and creative evaluation.
Emotion AI + Eye Tracking: Unlock New Insights For Your Advertising Testing Read More »
Market Map of eye tracking platforms for market and user research, including those who offer the technology through webcam and wearables.
Eye Tracking Solutions: Market Landscape Read More »
An Insight Platforms Explainer by Cynthia Portugal: what is brand tracking, how is it done, the key brand measures and some common pitfalls.
What is Brand Tracking? Read More »
OK, I’ll be honest: neuromarketing is a bit of a bucket category in the directory. It includes lots of different techniques that are variously grouped under behavioural psychology, System 1 and emotionAI tools. And other fancy words. All these things stem from a recognition that asking questions (in online surveys, interviews or focus groups) doesn’t always get
What are Neuromarketing Research Tools? Read More »
quantilope’s CI Tracking delivers real-time insights, helping businesses track consumer behaviour and identify growth opportunities.
quantilope CI Tracking Read More »
Gazerecorder is a platform for online eye tracking insights that offers four distinct services.
Eye Insights is a specialist provider of eye tracking and neuromarketing tools and services across Latin America.