Asia Digital Insights Summit
Learn About Innovations in Research, Data & Analytics for Asia
Online Event | Jan 8th – 9th 2025
- Qualitative Research
- Behavioural Research
- Video Research
- Data Analytics
- AI
- Insight Communities
- AI Agents
- AI Interviews
- Qualitative Data Analysis
- Generative AI
- Conversational AI
The Asia Digital Insights Summit was the first virtual conference dedicated to research & insights technology for Asian markets.
Watch the replays of all sessions here for free.
WATCH REPLAYS
The Research Technology Landscape
Upgrading The MR Industry Via AI/Digital And Fighting to Grow in The Chinese Market And Beyond
Original Voice – Standing Out in the AI-Driven Era
Ten Trends to Watch: Research, Analytics & Insights in 2025
AGENDA
The conference programme will include expert presentations, technology demos and panel discussions.
Each of the two events days will begin at 1pm and end at 6pm Indochina time (GMT+7).
Jan 8th 2025
Session Overview
Opening session with conference organisers to introduce the main topics, session formats, and answer any questions attendees may have.
Speakers
Mike Stevens
Craig Griffin
Session Overview
An introduction to the main categories and latest developments in technology for research, analytics and consumer insights.
Speaker
Mike Stevens
Session Overview
This thought-provoking session with one of Unilever’s leading insights experts will explore how reframing AI as augmented intelligence reshapes its role in research and decision-making.
Learn from real-world examples where the synergy of human and machine has unlocked creativity, enhanced strategic thinking, and delivered superior results. Uncover the key elements of a successful human-AI partnership, strategies to measure effectiveness beyond cost and speed, and insights into avoiding common pitfalls. Gain practical advice on leveraging AI for insights that drive meaningful impact.
Speakers
Dr. Nicha Tanskul
Ramanathan Vythilingam
Session Overview
Yasna conducts in-depth AI interviews and analysis of qualitative data in a human like manner.
Yasna saves time, money, and effort on conducting in-depth interviews and analysis; the AI agent can chat with hundreds of consumers simultaneously, in different languages and with any target group. As an output, Yasna provides transcripts, interview summaries, structured reports, and data analysis.
Speakers
Tanya Berlina
Learn more about Yasna
Session Overview
Join Recollective, a leading global provider of online qualitative research, to see how the platform helps researchers capture authentic insights across various cultural contexts, while minimising bias.
Discover how Recollective is driving innovation and catering to the increasing interest of Asian researchers with advanced tools and localised solutions. Plus, experience the platform in action during a live product demo.
Speakers
Nick Yeung
Learn more about Recollective
Recollective
Session Overview
MDI will demonstrate the benefit of its multi lingual cute Koala AI moderator via insightful research on research demonstrating the power of this technology and its benefits and pitfalls when compared to human moderators.
Speakers
James Fergusson
Learn more about MDI
MDI Global
Session Overview
Asia is a continent of extraordinary diversity, spanning developed markets like China, Japan, Korea to high growth economies like Indonesia and India as well as emerging countries such as Vietnam and Myanmar. This diversity brings both opportunities and challenges for the adoption of more complex research methodologies in the digital / AI space.
This panel discussion with industry leaders and experts in research across Asia will explore the complexities of digital and AI research in one of the most heterogeneous regions in the world.
Key themes include:
• Choosing the Right Tech: not all digital or AI research tools work effectively in Asia, with its diverse levels of digital penetration, infrastructure, and technological adoption.
• Finding the Right People: how do you find and recruit online participants from different socio-economic groups, geographies, and languages?
• Dealing with Differences: how do you navigate cultural sensitivities, language barriers, and consumer behaviors that vary dramatically between markets such as urbanized Tokyo and rural Indonesia?
Speakers
Mike Stevens
Nina Pascual
Giulia Romano
Nishant Kaushal
Session Overview
See key highlights of this short case study based on a training program for using AI in qualitative research.
This session will provide hands-on details of a qualitative project, first produced manually, then a version produced using Claude 3.5 Sonnet. This will be a practical demonstration, moving beyond speculation about the role of AI, based on preparing native language video files in Chinese and Japanese and uploading to Claude for analysis and output.
Speakers
John Habershon
Learn more about Momentum Research
Momentum Research
Session Overview
Get up to speed on four innovative research solutions and learn how they can be used for your own research across Asian markets and languages.
Participating Companies
ResearchWiseAI
Field Notes
Product Hub
Jan 9th 2025
Session Overview
Discover ten of the biggest trends shaping the global research & analytics industry including real time voice, multimodal and conversational AI; agents, embedded insights and autonomous research; and the convergence of agency and tech business models.
Speaker
Mike Stevens
Session Overview
TBC
Speakers
TBC
Session Overview
This engaging fireside chat with a leading global expert will explore how online qualitative research is redefining authenticity, uncovering insights traditional methods miss, and adapting to cultural nuances across Asia.
Gain actionable advice on overcoming challenges in participant engagement, avoiding common pitfalls when transitioning to digital methods, and leveraging the latest innovations to stay ahead. This session will inspire you to rethink qualitative research and embrace the evolving digital landscape with confidence.
Speakers
Tom Woodnutt
Ryota Sano
Session Overview
Acutus AI is a research tech company that uses AI to help overcome low conversion, sample wastage and poor data quality in online surveys.
Acutus AI’s flagship product is QMAPI – Qualification Mapping API: an AI-Driven Qual Pilot for automating survey qualifications.
QMAPI routes respondents to the most suitable surveys by using AI-generated qualification questions. Each respondent receives a probability score that determines the best match to available surveys, ensuring higher relevance and conversion rates.
Speaker
Ankesh Saxena
Learn more about Acutus AI
Session Overview
Data Science is well established as a core of digital business, with digital insights strongly guiding decision making. However, most digital professionals will show a blank face on hearing the term Behavioural Science.
But here is a big question question: are the technology big daddies like Amazon and Google making money based on Data Science or based on Behavioural Science? The way they use loss aversion, social bias, and framing to present their wares, you may recognise that BeSci should get equal credit for their success.
While data science has been a big contributor to business insights, increased consumer focus, and eventually profitability, it is often forgotten that data science alone is just a sledgehammer. Data science needs to be guided by behavioural science to reach its full potential.
This session will explore this question: Data Science or Behavioural Science or both. And if both, in what proportion and manner?
Speakers
Ashok Sethi
Learn more about Behave! Consulting
Behave! Consulting
Session Overview
BoltChatAI’s trained AI moderators automatically identify consumers, conduct 30-minute individual in-depth interviews,
and provide an actionable report summary, all within 24 hours
Speaker
Robert Purss
Learn more about BoltChatAI
BoltChatAI
Session Overview
This session, on behalf of CMRA (China Market Research Association), will present the latest concepts and applications of AI and digital technology in enhancing market research capabilities in China.
Given the current economic challenges, improving efficiency and cost-effectiveness is crucial for all market research companies in China to thrive in this highly competitive market. There are numerous successful cases in China that demonstrate potential solutions to these challenges, particularly in the context of the uniquely advanced digital/e-commerce environment.
Furthermore, identifying new growth opportunities is vital for both Chinese enterprises and the market research industry, with global expansion being one of the most significant opportunities. Therefore, gaining a deep understanding of consumers outside China is critical for Chinese brands to build and maintain a healthy brand image in the long run.
Join this session for key insights and potential business opportunities for market research companies from both China and other countries.
Speakers
Perry Li
Session Overview
Quick Decision provides innovative research technology for product development and customer experience management, including an online survey platform for immersive research experiences; virtual focus group solution for moderation of large-scale online conversations; and a simulated experience platform for testing and optimization of products, advertising content and packaging designs.
Speakers
Perry Li
Learn more about Quick Decision
Quick Decision
Session Overview
In the wake of the GPT revolution, the challenge for marketers and researchers is clear: how can you leverage AI to deliver unique value, elevate your brand, and stand out in a crowded field?
This keynote session explores the strategies and tools you need to harness AI effectively, ensuring that your insights and actions are not only impactful but also distinctly yours. Learn how to navigate the growing competition by adopting an original voice and offering clients truly differentiated solutions in an AI-driven landscape.
Speaker
Dave McCaughan
Session Overview
Closing session with conference organisers to wrap up the event and thank participants.
Speakers
Mike Stevens
Craig Griffin
FAQ
TAKE PART IN FUTURE EVENTS
If you’d like to share a presentation, demo, panel or other content at a future Insight Platforms event, there are two options:
Option 2:
Pitch for Profile
We offer a small number of free event slots through our Pitch for Profile programme. We prioritise the most innovative submissions and the most compelling stories.
CONTACT US
By submitting an enquiry, you agree to share your information with Insight Platforms (see Privacy Policy here).