Top Tools for B2B Research

By Insight Platforms

• top tools

• Expert Communities
• Participant Recruitment
• Healthcare Research
• Audience Panel
• Survey Panel
• Qualitative Research
• B2B Research

There are thousands of sources of information and data for B2B research and customers. This collection is, therefore, highly selective.

It is a short, curated list of B2B research tools and companies that provide access to B2B participants for primary research surveys and qualitative interviews.

There’s no ranking implied by the order. For a complete list of all B2B research platforms, browse the directory here.

Emporia Research

Emporia Research is an ecosystem for B2B research with products that are tailored for researchers, sample partners, and participants. The core proposition is the recruitment of B2B research participants using the 800 million individual and company records on LinkedIn. Researchers can self-serve using the platform or they can get project management support from the Emporia team.

Participants can be recruited for surveys and qualitative research using advanced targeting (job title, location, seniority – all the LinkedIn attributes), and the platform also has in-built survey creation and scheduling tools for qualitative interviews.

Watch a demo of the Emporia Research solution here:

Inex One

Inex One is a one-stop hub that integrates multiple sources for B2B research, including over 20 of the top expert networks, online survey panels and providers of expert fieldwork in B2B and healthcare verticals.

Inex One’s core product has project management features, surveys, a knowledge management library for storing and searching call transcripts, and features to document and ensure compliance.

See a demo of Inex One here:

Zintro

Zintro is a B2B market research expert network and recruitment partner that for qualitative and quantitative research, with over 1 million in-network experts and access to other participants via custom recruitment.

Zintro supports a range of research activities, including expert interviews, focus groups, population surveys, in-person research, asynchronous research, messaging reviews, strategic advisory, computer-assisted telephone interviews, and mystery shopping.

Ivy Exec

Ivy Exec, part of InnovateMR, is an “exclusive online community” designed to connect companies with the ideal industry experts for their research needs.

Ivy Exec for Companies, the research division, links organizations with senior-level thought leaders, executives, and experts. It caters to a wide range of industries including finance, healthcare, human resources, manufacturing, technology, medical devices and diagnostics, energy, pharmaceuticals, biotech, advertising, public relations, legal, and real estate.

NewtonX

NewtonX is a B2B market research firm that utilizes the NewtonX Graph, an AI-driven proprietary algorithm, to search a global pool of professionals. Its NewtonX Hub platform automatically converts raw data into insights, optimizing the research process. The main services it provides include qualitative and quantitative research, management of online communities, and end-to-end consulting with embedded research.

The company explores areas such as brand and communications, customer research and segmentation, market opportunity analysis, and product research. NewtonX is applicable across various industries, including advertising and marketing, automotive, finance, healthcare, hedge funds, higher education, human resources, institutional investors, management consulting, manufacturing, media, private equity, technology, and venture capital.

Wynter

Wynter focuses on qualitative B2B insights, with a specialization in message testing. It applies to any pages featuring direct response copy, including websites, online and print ads, emails, creative content, and mockups. Wynter emphasizes rapid response, delivering results in under 48 hours.

Through its platform, users can engage in one-on-one interviews, on-demand sales demos, market, and brand research surveys, preference tests, B2B message testing, and value proposition and landing page testing.

GLG

GLG is a B2B research platform that facilitates connections with experts across specific topics, industries, and businesses. It supports both quantitative and qualitative research methodologies. The platform allows for surveys, calls, in-person or virtual focus groups, workshops, and discussion panels.

Additionally, it provides integrated insights through market assessments, company research studies, and competitive landscape analyses. Its services are tailored for private equity firms, banks, technology companies, pharmaceutical corporations, and management and strategy consultancies.

ProSapient

ProSapient is a global B2B research platform tailored for consultations and large-scale surveys. Supported by machine learning and AI, it facilitates both quantitative and qualitative research. Key features include surveys, consultations, call transcriptions, transcript libraries, translations, AI scheduling assistants, and AI-generated summaries.

ProSapient caters primarily to investment funds, management consultancies, and corporations.

AlphaSights

AlphaSights is a B2B market research platform that enables both qualitative and quantitative research, offering one-on-one calls with transcripts and AI summaries, surveys, and deal advisors.

This is supported by the proprietary knowledge graph, AlphaGraph, which leverages machine learning. Its research library, AlphaNow, shares expert insights and features a search algorithm and intuitive reader for facilitated access.

DeepSense

DeepSense is a science-tech insights company. With experienced expertise across a wide array of scientific and technical fields, including climate tech, healthcare, and software,

DeepSense is designed to assist consulting firms, venture capitalists, startups, scaleups, growth and private equity firms, as well as corporations. The platform offers services such as expert calls, specialist team sessions, science-tech audit services, advisory projects, and on-demand expert advice.

Guidepoint

Guidepoint is a B2B research enablement platform offering tailored end-to-end research solutions, including one-on-one expert calls, scalable surveys, and in-person events. Its clients include investment firms, multinational investment banks, marketing services firms, corporations, and consulting firms.

Guidepoint’s advisors possess expertise in diverse areas such as healthcare, telecommunications, media, technology, finance, business services, consumer goods and services, energy, and industrials.

AlphaSense

AlphaSense is a one-stop platform for secondary and primary expert B2B research. It features a large library of company documents, including earnings updates, filings, and presentations; news sources; regulatory updates; a library of over 150,000 expert interview transcripts across industries; and on-demand access to an expert network for one-to-one calls and qualitative interviews.

Watch demos from more research tools:

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