Advertising Research

Advertising research is a form of market research that helps to develop, test and improve the efficacy of advertising campaigns.

Advertising research techniques may include surveys, qualitative research, behavioural research, A/B testing and other observational and analytics based methods.

Research can be used to help generate and refine create ideas, concepts or advertising scripts; to assess the effectiveness of ad copy, imagery, to placement; and to measure advertising performance by modelling the relationship between ad impact and sales or long term brand performance.

Featured Course

Essentials of Advertising Research - Course Featured Image - Insight Platforms Academy

Featured Advertising Research Companies

quantilope’s end-to-end Consumer Intelligence Platform features automated brand tracking and…

eMazing-retailing provides behavioural testing for product innovation and eCommerce optimisation…

Methodify is an automated, agile research solution for every step…

Pollfish is a DIY market research platform that delivers real-time…

Researchbods provides online insight community software and research services for…

Smarter insights, faster decisions. With Suzy’s AI-powered, connected research platform,…

Upsiide allows researchers and marketers to test ideas, concepts, and…

Fastuna is an automated survey research tool for validating product…

aytm Advertising and Messaging Insights helps you test communications, capture…

Kantar Ad Testing and Development includes rapid, automated ad testing…

Delineate connects brands to consumers by delivering live, accurate &…

Focaldata AI uses AI to design research projects, conduct interviews…

Sentient uses advanced automated behavioral science to uncover implicit emotions,…

Glaut is a conversational research platform that uses an AI…

Sago is a data collection and research tech company that…

Affectiva Media Analytics helps to optimize content and media spend…

aytm is a fully integrated agile consumer insights platform with…

Zappi is an automated consumer insights platform for testing concepts,…

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