Brand Research

Brand research covers all the strategy, insights and analytics work involved in brand strategy, understanding brand identity and brand tracking to measure how a brand is perceived by its target audience.

Brand research techniques often include survey research, qualitative research and social media analysis to help businesses make informed decisions about their branding strategies and positioning, from logo design and messaging to product development and marketing campaigns.

Featured Course

Essentials of Brand Research - Course Featured Image - Insight Platforms Academy

Featured Brand Research Companies & Products

Delineate connects brands to consumers by delivering live, accurate &…

YouScan is a listening and intelligence platform that analyses the…

Researchbods provides online insight community software and research services for…

aytm Brand Insights help you track brand awareness, consideration &…

Yabble creates AI solutions for all stages of research –…

Focaldata AI uses AI to design research projects, conduct interviews…

OvationMR specializes in providing tailored market research solutions focusing on…

DIG is a tech-enabled insight and strategy consultancy that’s on…

Q is analysis software designed that helps market researchers quickly…

Displayr is a data analytics, visualisation, and reporting platform to…

MarketResponse helps brands to excel by combining technology with expertise…

Knit is an end-to-end Insights Platform combining Quant, Video &…

Kantar BrandSnapshot is a free solution for discovering brand equity…

Glaut is a conversational research platform that uses an AI…

Pollfish is a DIY market research platform that delivers real-time…

aytm is a fully integrated agile consumer insights platform with…

Canvs AI analyses open-ended text from virtually any source, including…

Yabble’s Virtual Audiences uses AI-powered Augmented Data to deliver instant…

Smarter insights, faster decisions. With Suzy’s AI-powered, connected research platform,…

quantilope’s end-to-end Consumer Intelligence Platform features automated brand tracking and…

SightX is an automated end-to-end consumer insights platform for efficient…

Sentient uses advanced automated behavioral science to uncover implicit emotions,…

Find more companies for:

Brand Tracking
Advertising/Campaign Effectiveness
Brand Research

Popular Resources for Brand Research

explainer

What is Brand Tracking?

An Insight Platforms Explainer by Cynthia Portugal: what is brand tracking, how is it done,…

All Brand Research Resources

Videos, demos, courses, ebooks and articles

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