Chris Martin

An experienced B2B marketer who firmly believes in a human-centric approach to marketing & customer experience. It is my belief that the aim of any marketing activity is to create and reinforce the human relationship between brands and their audience. I am a strong advocate of transparency in marketing and believe that brands should strive for integrity and honesty in their actions.

Today, I am the Chief Marketing Officer for FlexMR, developers of on-demand, enterprise grade research platforms. I regularly write on topics relating to the role of brands in society, marketing technology and innovation in business. I aim to bring my data driven mindset, business acumen and infectious determination with me wherever I go.

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Organisation Details

Ten years ago we set about solving our own problem: we needed an online research platform that could offer us both qual and quant research methods in one place. We couldn't find one, so we developed our own.

We believe online research should not only be about speed and efficiency; it should also enable quality insight. The highest quality insight comes from combining qualitative methods with quantitative ones.

We designed FlexMR to put you in the driving seat. When you need a research tool, add it, when you don’t, remove it. We want you to build your research according to your needs, not according to ours.

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