Jackie Tarran

Jackie has over twenty five years’ experience across all key market research techniques and is specialised in CPG innovation, product development and sales volume forecasting globally (RI, Product Perceptions, Future Thinking, Ipsos). Jackie has been leading the Strategir UK team since 2013 and heads the Market Shaker volumetric team

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Context impacts everything we feel, think and do. It drives decision-making. Strategir helps you understand the whole consumer decision making process from insight to action for innovation, product, pack and shopper objectives. Our approaches enter the world of consumers and shoppers and understand their personal context, at the right moment. We unlock consumer truth to find your business opportunities using curiosity, expertise and leading edge approaches such as VR and other digital techniques.

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