Lucy Davison

Lucy Davison is a strategy and communication expert with over 30 years’ experience in B2B marketing. She founded specialist agency Keen as Mustard Marketing in 2006 to provide marketing communications support to clients in data, research and insight. Lucy started out in insights in 2000 as global marketing director of Research International, working in over 55 countries.
Lucy has written for The Financial Times, The Independent, Marketing, Marketing Week and Retail Week. She has judged the Market Research Awards, helped launch the Design Effectiveness Awards, founded Women in Marketing and Design, and is a Council member of ESOMAR.

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Keen as Mustard Marketing

Founded in 2006, Keen as Mustard Marketing is the only full-service marketing agency specialising in data, research and insight. Our award-winning agency works with clients to solve communication problems and drive growth. We also provide internal communication support for client-side insights teams to drive impact from insights. Services include marketing strategy, branding, PR/media relations, content marketing, website development and design. Current and recent clients include Coca-Cola, Merck, System1 and ESOMAR.

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