Learn how research and insights buyers decide which vendors to work with in this panel discussion between industry experts.

In this session, expert buyers from a range companies explore how they identify and assess potential partners – including software vendors, data providers, research agencies and strategic insight providers.

Perspectives come from a range of industries including Consumer Packaged Goods, Travel & Leisure and Professional Services, with experienced research and insights professionals at Haleon, Viking and MMR Research.

Watch this panel discussion to learn:

• how buyers discover and learn about new suppliers
• how they like to be approached – and how they don’t
• how they evaluate pitches
• the different criteria applies to technology and professional services partners
• what makes an enjoyable partnership
• tips for suppliers who want to make a good impression with research and insights buyers.